We ♥ INOA



What's the hubbub with INOA? I'm sure many of you have at least heard of this color by now. INOA permanent haircolor was developed by L’Oreal Professionnel and introduced in 2010. This color is revolutionary because there is no ammonia. What does that mean to you? This means there is no strong odor, no tingling sensation at the scalp, and hair is left in better condition than when you came in. It protects the hair's natural lipids keeping them intact, which will keep your hair's natural sheen.

We have also noticed for our coarser hair clients, it has softened their hair texture making it easier for them to style. All salons or stylists that use or want to use INOA have to be trained and certified. After using this color for more than a year, I have noticed that our INOA clients' hair has less fading; they come back with beautiful color!

The main technology behind INOA is a new revolutionary oil delivery system that propels the colorants into the hair instead of traditional permanent color, where ammonia swells open the hair to allow the color to penetrate into the hair. What is in it for you? Soft, shiny, no odor, long lasting luxurious color.

What are you waiting for? Try it today!

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