In the Spring of 2012, L’Oreal Professionnel Haircolor sponsored an online contest featuring their new demi-permanent color lines, DiaLight and DiaRichesse. Clients were encouraged to visit their stylist and get a haircolor service using any of the new colors, then take photograph and submit it for online voting.
Of the hundreds of submissions from across the country, two Cultures Salon clients made it into the Top 10 Finalists, from which a panel of color experts selected one client as the national winner. Both clients submitted simple photos, taken on a cell phone right after their hair appointments!
Our client, Kiesha, was selected as the overall winner. She won a trip for herself and a guest to visit Paris, France and have a haircolor service done in the city where haircolor was invented by L’Oreal Professionnel, and where their headquarters still reside. Kiesha’s stylist, Michelle Lindsay, won a trip to New York to attend a class at the LP Academy in Soho.
As luck would have it, Kiesha got engaged just before she won the trip. So she and her husband used the trip to Paris in Spring 2013 as their honeymoon. Here is what she had to say about the contest, and their adventures in Paris:
We had troubles getting out of Salt Lake airport and were delayed for an entire day but once we got there, we had an amazing time in Europe. The cities are very beautiful and the buildings are stunning. L’Oreal treated us very well by having a nice room ready for us when we arrived, giving me a bunch of free hair products, and arranging for us to go on a dinner river cruise, which was romantic and fun.
The salon was very nice. It had a very modern feeling and the employees were nice. They offered us coffee and water and were very accommodating. There were only a couple of employees that spoke English, so the colorist who did my hair did not speak English and we do not speak French, but it worked out just fine. I am not sure exactly what colors they used but it turned out to be a red-dish brown color with dirty blonde streaks. They even washed Justin's hair while he was waiting for me. Once my hair color was complete, a girl blow dried my hair and curled it in the process. Afterward it looked amazing!
I was so grateful to have the opportunity to go to Paris. I would not have been able to do it without the help of Cultures Salon and my hair stylist. Michelle picked out the color we used for the contest submission and it couldn’t have been more perfect for me. It suits my personality and style very well. I am so thankful for my family, friends, co-workers, and also those that I don’t know who devoted their time to vote for me in the initial entry . It really means a lot to know I have a great support system be-hind me. Thank you!
(This article was previously published in our Fall/Winter 2013 salon newsletter. If you did not receive our newsletter by mail, please make sure we have an updated address for you on file.)